Declaration of Data Protection

1. What data do we process about you?

Over the course of your visit to these web pages, we will record the following information.

The data and time when a page is accessed from our web site, your IP address, name and the version of your web browser, the web page (URL) that visited prior to accessing this web site, certain cookies (see Item 2) and any information that you provide by filling out a contact request form.

You are under no obligation to provide data we request through our web site. However, if you do not provide such data, you may not be able to use all the web site’s features.

2. Cookies

This web site uses so-called cookies. A cookie is a small file that can be saved on your computer when you visit a web site. In principle, cookies are used so that web sites can provide additional features to users. For example, they can be used to make navigating a web site easier, to allow you to continue to use a web site after you have left it and/or to store your preferences and settings for use when you return to the web site. Cookies cannot access, read or modify other files on your computer.

Most of the cookies from this web site are so-called session cookies. They will be deleted automatically when you leave our web site. In contrast, permanent cookies will remain on your computer until you manually deleted through your browser. These permanent cookies are used recognize you again the next time that you visit our web site.

If you want to check the cookies stored on your computer, browser settings can be made so that you will be notified each time that a web site wants to store cookies. You can also block or delete cookies, once they have already been saved on your computer. If you would like to know more about how you can adjust these settings, please use your browser’s Help features to learn more.

Please be aware that if cookies are blocked or deleted, your online experience be impaired and you may not have access to the full range of web site features.

3. Purposes of Data Processing

We will process your personal data for the following purposes.

In order to make this web site available to you and so that we can continue to develop and improve this web site.

In order to create usage statistics.

In order to detect, prevent and examine any attacks against our web site.

In order to be able to respond to your questions.

4. Legal Basis for Processing the Data

The legal basis for processing your personal data pursuant to the Items a-d listed above under Item 3 is our justified interest which is the achievement of the purposes indicated above under Items a-d listed under Item 3.

5. Transfer of Your Personal Data

For the purposes indicated above, we will transfer your data to the following recipients.

The IT service providers at ritec, who process orders for us

Advertising services we use for processing orders

Logistics and shipping companies we use for processing orders

6. Duration of Storage

We will store the data processed for purposes of Items 3 a-d for a period of three months. A longer storage duration will only be used to the extent that attacks against our web site have been determined and must be examined.

7. Your Rights regarding Personal Data

According to the measures of law applicable to data protection, you have the right to access, authorize, delete and restrict the processing, revoke and transfer of the data.

You have the to complain to an EU oversight committee or an Austrian authority on data protect in Vienna, if you believe that European or Austrian data protection law has been breached.

8. Google Analytics

This web site uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (hereafter Google). Google Analytics uses so-called cookies, meaning text files that will be stored on your computer and make analysis of your use of the web site possible. We will process your data on the basis of our prevailing interests to create web site statistics that are easy to use in a cost-efficient manner.

The information generated by the cookie through your usage of this web site (including your IP address and the URLs for the web pages accessed) will be transmitted to a Google server in the USA and stored there. We do not store any of your data that is recorded for the purposes of Google Analytics.

This web site uses the IP anonymization feature provided by Google Analytics. Google will therefore shorten & anonymize your IP address as soon as Google receives your IP address. On our behalf, Google will use this information for assessing your usage of the web site, compiling reports about web site activities and providing additional services associated the usage of web site and the Internet for us. Google will not include the IP address provided by your browser as part of Google Analytics with other data.

You may prevent the storage of the cookies by means of the appropriate setting in your browser software. However, we point out that in this case you will not be able to use all of the features of this web site to their fullest extent under some circumstances. Beyond this, you can prevent from recording you data for purposes of Google Analytics by downloading and installing the browser plug-in available from the following link:

You can prevent the acquisition of your data by Google Analytics by clicking on the link below. An opt-out cookie will be stored on your system, which will prevent the acquisition of your data when you visit this web site:

disable Google Analytics.

Google Analytics deaktivieren

You will find more information about Google’s conditions for usage and Google’s declaration on privacy at or at

9. Remarketing of Google Analytics Results

Our web site uses the features of Google Analytics Remarketing in connection with Google AdWords and Google DoubleClick, which can work between multiple devices. The service provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. This feature makes it possible to link the advertising target groups created using Google Analytics Remarketing with Google AdWords and Google DoubleClick, which can work between multiple devices. In this manner, advertising offers can be personalized based on interests and displayed on the basis of your prior usage and surfing behaviors using a given end device (such as a cell phone) so that they can be used with other end devices (such as tablets or PCs).

If you have provided the corresponding agreement, Google will link your web and browser app processes with your Google account. The same personalized advertising offers can then be activated on each end device associated with your Google account in this manner. To support this feature, Google Analytics will record the user Ids that have been authenticated by Google and linked with our Google Analytics data in order to define and create target groups for the advertisements, which can work between multiple devices. You can permanently reject this remarketing and targeting across devices by disabling personalized advertisements from your Google account using the link:

The data recorded by your Google account will be exclusively collected on the basis of your agreement, which you can provide or revoke with Google (Art. 6, Paragraph 1, lit. a of the EU General Data Protection Regulations, hereafter GDPR). Regarding processes that data record data that will not be collected by your Google account (for example, because you do not have a Google account or have rejected collection), the acquisition of data will be governed by Art. 6, Paragraph 1, lit. f of the GDPR). This justified interest results from the fat that web site operators have an interest in the anonymous analysis of visitors to their web site for advertising purposes.

You will find more information and the data protection provisions in Google’s data protection declaration at:

10. Google AdWords and Google Conversion Tracking

This web site uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereafter Google).

As part of Google AdWords, we use so-called conversion tracking. If you do not want to receive ads provided by Google, a cookie will be set for conversion tracking. Cookies are small text files that the Internet browser will store on your computer. The validity of these cookies will expire after 30 days and do not serve to identify users personally. If a user opens certain pages on the web site and the cookie has not yet expired, we and Google will be able to recognize that the user clicked on the ad and was transferred to the page that was opened.

Each Google AdWords customer will receive another cookie. Cookies cannot be tracked through the web sites of other AdWords customers. Information retrieved with the help of conversion cookies will serve to create conversion statistics for AdWords customers, who have chosen conversion tracking. Customers will be informed about the total number of users who have clicked on their ad and then been transferred to a page that has a conversion tracking tag. However, they will not receive any information that can be used to identify the user personally.

If you choose to not participate in tracking, you can easily reject this feature by disabling the Google conversion tracking cookie from your Internet web browser from the user settings. You will then not be included in the conversion tracking statistics.

Conversion cookies will be stored on the basis of Art. 6, Paragraph 1, lit. f of the GDPR., The web operator has a justified interest in analyzing user behavior in order to optimize their advertised offers as well as their advertisements. You will find more information about Google AdWords and Google conversion tracking in Google’s data protection provisions at: .

You can set your browser so that you will be informed about cookies being set and only permit the cookies in individual cases, only accept cookies in specific cases or generally exclude them as well as automatically deleting the cookies once the browser has been closed. Deactivating cookies may limit the functionality of this web site.

11. Use of Social Media Plugins

We use social media plugins on our pages, such as those for Facebook, Instagram, YouTube and Xing.

These plugins have been disabled (displayed in gray). You can enable such plugins by clicking on them. When they are clicked, your IP address, our web site’s URL and cookies will be provided to the corresponding social media service. If you actually want to use the plugin and its features, you will have to click on the plugin a second time. The purpose and scope of the acquisition of the data and additional processing and usage of the data by social media service are outside of our knowledge and depend upon the features of the plugins and the data protection provisions of the social media service.

12. Facebook Pixel

For measurement of the conversion rate for user actions, our web site uses the Pixel service from
Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This service allows the behavior of visitors to pages to be tracked after they have been transferred to the providers web site by clicking on a Facebook advertisement. This allows the effectiveness of the Facebook ad to be evaluated for statistical and market research purposes and optimized for future web marketing efforts.

The data acquired is anonymous for us as the operator of this web site. We cannot draw any conclusions about the identity of the users. However, the data will be stored and processed by Facebook, so that it can be connected with the respective user profile and Facebook can use the data for their own advertising purposes in accordance with the Facebook data usage guidelines. This makes it possible for Facebook to activate advertisements for Facebook pages as well as ads from external web sites and pages. As the page operator, we cannot affect this usage of the data. You will find additional comments about the protection of your privacy in Facebook’s data protection guidelines at:

Aside from this, you can disable the Custom Audiences remarketing feature from the settings for advertisements at: To do this, you must be logged into Facebook. If you do not have a Facebook account, you can disable Facebook’s usage based advertisements from the web site for the European Interactive Digital Advertising Alliance at: .

13. Fulfillment of the Contract

For the fulfillment of the contract, Purora will transfer your data to the shipping company responsible for delivery, to the extent that such is required for the delivery of the goods you have ordered. Depending on the service provider you have chosen for payment when ordering, Purora will transfer the payment data recorded for this purpose to the service provider contracted by Purora or the selected payment service and the institute contracted for making payment for the purpose of completing such transactions. In part, the service provider selected for payment will make their own copy of the data, to the extent that they must create an account. In such cases, customers must register with the payment service provider during the ordering process using their access information. The data protection declaration for the respective payment service provider will apply to that extent.

14. Our Contact Information

If you have any questions or suggestion about the processing of your personal data, please contact us at:

Purora GmbH & Co KG
4710 Grieskirchen
Roßmarkt 23
+43 (0)664


Last updated on July 2, 2019

purora GmbH & Co KG

Marktstraße 24
4760 Raab, Austria
+43 664 803 801 111

Folge uns auf
Bezahle mit
PayPal LogoMastercard LogoAmerican ExpressVISA Logo
Wir versenden mit
GLS Logo
Wir sind Mitglied bei

©2020 purora GmbH & Co KG